Identifying The Client


I am tasked to create a digital piece of representational art/media that best represents what regional identify means to me as a person. As an induvial and a piece of the Sunderland community as a whole. The organizers of 'regional identify in Sunderland, have requested that my final submissions be in the form of video media e.g. a short fictional film, a documentary, print media (in the form of posters etc.) or a combination of the two which is considered to be the most ideal mixture of the two that will demonstrate the skills and knowledge that I have gained and collected over my time at the Bede's media department on campus. Sunderland culture brings together some of Sunderland's most important cultural assets and activities to realize the ambition of a city brimming with massive creative potential.

A collaboration between university of Sunderland, Sunderland City Council, and Music, Arts and Culture Trust, they became an Arts council England National Portfolio Organizations in 2018. This partnership between them allows oppunities for students and graduates, across its entire range of activities and venues, including National Glass Centre, Northern Gallery for Contemporary Art, Sunderland Museum and Winter Gardens, Arts Centre Washington and The Fire Station, as well as cross-city programmes including Sunderland Stages and our great place programme. Sunderland Culture was formed in April 2016 as a partnership set up by Sunderland City Council, the University of Sunderland and the business-led Sunderland MAC (Music, Arts and Culture) Trust. Its brief is to manage cultural venues across Sunderland and develop city-wide cultural projects. Sunderland Culture’s activities are managed by a board comprising directors from each of the three partner organizations along with five independent members.  The chair of the board is Jane Earl. The six directors appointed by the founding partners are Fiona Brown, Executive Director of People Services (Sunderland City Council), Councilor Linda Williams, Cabinet Member for Vibrant City (Sunderland City Council), Steve Knight, Chief Operating Officer (University of Sunderland), Graeme Thompson, Pro Vice Chancellor Connections and Place, (University of Sunderland) John Mowbray OBE (MAC Trust), Paul Callaghan CBE (MAC Trust). The leading indepent directors of small emerging business oppunities in the north east is Andrew MacKay, director of the Tullie House Museum and Art Gallery Trust in Cumbria, Annabel Turpin, chief executive of the ARC arts center in Stockton, Gillian Miller, regional director of the Association of Colleges. And the entire board is supported by an additional work force of creative advisors and directors Keith Merrin (Chief Executive), Rebecca Ball (Creative Director).

Sunderland Culture governs 6 different venues in which they all share and fund each-other's ambition of representing the north east of Sunderland in a positive, likeable and culturally invested section of the uk that people want to come and see. For example the Arts Centre Washington, The City Wide Programme, The Fire Station, National Glass Centre, Northern Gallery For Contemporary Art, Sunderland Museum & Winter Gardens. The Arts Centre in Washington provides a year round programme of theatre, music, comedy, dance, film, exhibitions as well as a whole range of classes and courses from salsa dancing to scale model making. They also have house artist studios, a recording studio and rehearsal rooms.  The Centre is avidable to hire for private functions and corporate events. 'The City-wide programme' offers a wide range of city programme and activities for everyone in the north east to enjoy.  Some of their most recent events include The Northern Spire Bridge, Danny's Boyles Pages Of The Sea On Roker Beach, and Armistice 2018. 'The Fire Station' which settles next to the cultural quarter of the Empire Theatre, is their newest venue which opens it's doors as a Centre for performance in Sunderland City offering dance classes, theatre workshops and Heritage Centre. The engine room bistro and bar offers high quality dinning in the setting of the former engine room. They are looking forward to opening a brand new mid-scale auditorium in 2021.

'The National Glass Centre' an iconic free cultural attraction situated on the banks of The River Wear , it celebrates the origins, growth and the history of glass making in Sunderland. It explores the city's richness in glass making and represents the work of leading contemporary artists in glass & ceramics. "Join us for one to one Glass Blowing Experiences, or take part in one of our family friendly glass making, jewelry or craft classes. Feel the heat of our 1100 degree furnaces during one of our free daily Glass Blowing demonstrations. Enjoy a bit of Retail Therapy in our shop, or treat yourself to lunch in our riverside café, The Glass Yard." 'The Northern Gallery For Contemporary Art' reopened in march 2018 at the national glass Centre. The gallery's opening programme celebrated the achievements of artists living and working in the North East England, who share visions of how we live now.  They also celebrate NGCA's 50th Anniversary in 2021 having been one of the first contemporary art galleries in the UK. NGCA with National Glass Centre began a new collection of contemporary art for the city of Sunderland.  'The Sunderland Museum & Winter Gardens' sitiutited in the very heart of the city, the museum has four floors of galleries, show stages and exhibitions. "Learn the story of the city and it's people and the world's beyond" Regular events and activities for all ages, as well as there beautifully refurbished shop & café mean there are so many reasons for you to come back and visit the place time and time again.  

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